Afro Sheen

Afro Sheen: How I Revolutionized an Industry with the Golden Rule, from Soul Train to Wall Street tells the story of a visionary entrepreneur who transformed Black hair care by combining deep cultural understanding, media savvy, and a simple but powerful business ethic based on the Golden Rule. Tracing a journey from the vibrant world of Soul Train to the high-stakes corridors of Wall Street, the book blends personal memoir, marketing insight, and social history to show how authenticity, respect for community, and smart innovation created a lasting brand and opened doors for Black-owned businesses across the beauty industry. It offers practical lessons on leadership, product development, and ethical success while celebrating a legacy of creativity and resilience.