Hooked

Hooked by Michael Moss offers a vivid investigative account of how the modern food industry engineers processed products and marketing to foster compulsive eating. Drawing on scientific research, reporting from food science laboratories, and personal stories of individuals and families, Moss reveals the techniques companies use to hook consumers and drive up consumption. The book connects those corporate strategies to rising rates of obesity and chronic disease and raises urgent questions about responsibility, regulation, and how people can reclaim control over their diets.