That Will Never Work

That Will Never Work: The Birth of Netflix and the Amazing Life of an Idea, by Marc Randolph with Erin McCarthy, is a lively memoir and startup primer that tracks the unlikely creation of Netflix from its garage origins through early failures, bold pivots, and relentless experimentation. Randolph blends candid behind-the-scenes anecdotes about customers, partners, and cofounders with practical lessons on risk, marketing, teamwork, and decision making, showing how curiosity, iteration, and perseverance transformed a dismissed concept into a company that reshaped entertainment. The book offers both an entertaining origin story and clear, actionable insights for entrepreneurs about how ideas evolve and gain momentum despite skepticism.